The business goals associated with athlete marketing and branding include:
Awareness & Reinforcement ♻️
The most successful athlete brands are organic, authentic and active, continuously driving engagement with existing fans and exposing athletes to new ones at tremendous scale.
Fan Data 📊
Through the production and distribution of original content that portrays an athlete's life story, fans will voluntarily provide valuable personal data, which can be leveraged to generate additional, scalable and in many ways passive income.
Fan Attention 👀
The most profitable, dynamic athlete brands consistently attract exponentially more of their fans' attention — website visitors, blog readers, video watchers, podcast listeners, social media users and email subscribers — and turn it into highly lucrative, completely scalable income streams.
The Ultimate Fan Experience 🎯
Most fans will never have the opportunity to see their favorite athletes live and in-person. Thanks to the Internet and its auxiliary tools, however, today's athletes can strategically interact with more fans, which expands their fanbase across state lines, countries and even continents. With more fans in more places comes a more valuable and diverse athlete brand.
Optimal Fan Loyalty 💞
When athletes are both strategic (results-oriented) and systematic (efficient) about sharing their life story and engaging with their ever-growing fanbase, they increase the amount and frequency of which fans support them and their affiliations, on and off the playing turf. The more fan support athletes generate, the more they are worth to teams, leagues, sponsors, marketing deals, business ventures, and other relevant stakeholders.